Enclave gets a brand that makes enterprise security feel calm and certain
Client
Industry
Services
Year
Timeline
About project
Enclave builds secure zones for enterprise systems — verified access, segmentation and breach containment — from its office on Finsbury Pavement in London. The product was sharper than the brand: its old site used the same padlocks and green code as every other security vendor. Agencian built an identity around a mark that closes in on its centre, one electric blue that fades into night, and a website that explains containment in a single sentence.
2.6
41
9
How it went
Step #1
Step #2
Step #3
Step #4
The platform site, light and dark
App splash screen and social profile
Challenges
Looked like every vendor
Padlocks, shields and green code: the old site used the same stock images as the rest of the market.
Hard to explain
Segmentation and containment are abstract, and buyers left the site without knowing what Enclave actually does.
Two audiences
It had to reassure security chiefs and still make sense to the engineers who install it.
What changed
2.6
×
inbound enterprise leads in the first quarter
41
%
shorter sales cycle after launch
9
weeks from kickoff to launch
A mark that closes in on its centre — containment you can read at 16 pixels.
One electric blue that fades into night, so every screen, envelope and cap is unmistakably Enclave.
The homepage says what Enclave does in one sentence, and the leads followed.
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You
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