A brand that still makes sense when the company doubles in size

Name, look, voice and the rules that keep them consistent — built from what the business actually does, not from a mood board.

Brand strategy

Naming

Visual identity

Art direction

Brand guidelines

★★★★★

5.0 · 60+ reviews on Ratemark

Three ZŪMA soda cans — peach, lemon and raspberry — on a yellow plinth against pink
A ZŪMA raspberry can resting on a bed of fresh raspberries

Trusted by

  • Northcove logo
  • Halcyra logo
  • Fernhollow logo
  • Tidewell logo
  • Pellmoor logo
  • Marrowby logo
  • Brackenly logo
  • Kestrelle logo
  • Veldmark logo
  • Copperfen logo
  • Orrisfield logo

Overview

Built for the rollout, not the reveal

Why it matters

Most identity work fails in the rollout, not the reveal. A logo that looks perfect in a presentation falls apart the moment it meets a packaging dieline, a 32-pixel favicon and a marketing team in a hurry. So we design for the surfaces first and let the mark come out of them.

How we do it

We start in the business: what you sell, to whom, and why it should be you. That becomes positioning, then a verbal identity, then the visual system — wordmark, type, colour, art direction — and finally the guidelines and templates that let twenty people use it without asking permission.

Why choose us

The people who pitch the idea are the people who draw it — no account managers, no juniors picking it up after the kickoff. And because brand, product and web sit under one roof, the identity is tested on a real site and a real app before it is signed off, not after.

Our experience

Forty-plus identities since 2017, from a Graz coffee house to a Kyiv creative studio. Danse Café doubled its retail bean sales in six months; Enclave’s new brand brought in 2.6× more enterprise leads.

What changes

Numbers from real projects

Numbers from real projects

Numbers from real projects

62

%

%

%

more direct traffic in the six months after a rebrand

3

×

×

×

faster asset production once the templates land

18

press features for a client in launch year one

What’s included

Everything in branding

Brand strategy

Positioning, audience, messaging pillars and the one sentence everything else hangs on.

Naming & verbal identity

Candidate names, trademark screening, tone of voice and the words you use for your own things.

Visual identity

Wordmark, symbol, type system, colour, layout grid and iconography.

Art direction

Photography and illustration direction, with shoot guides your team can brief against.

Packaging

Structure, dielines and print specs, press-checked on the first run.

Guidelines

A brand book people actually open, plus working templates for deck, social and email.

How it runs

Four phases, one team

Four phases, one team

Four phases, one team

Step #1

Discovery

Discovery

1–2 weeks

1–2 weeks

Interviews, audit and a look at the category. We leave with a written point of view.

Interviews, audit and a look at the category. We leave with a written point of view.

1–2 weeks

Interviews, audit and a look at the category. We leave with a written point of view.

Step #2

Strategy

Strategy

1–2 weeks

1–2 weeks

Positioning, story and naming architecture — agreed before anything is drawn.

Positioning, story and naming architecture — agreed before anything is drawn.

1–2 weeks

Positioning, story and naming architecture — agreed before anything is drawn.

Step #3

Identity

Identity

3–4 weeks

3–4 weeks

Three directions, then one, developed across the surfaces that matter to you.

Three directions, then one, developed across the surfaces that matter to you.

3–4 weeks

Three directions, then one, developed across the surfaces that matter to you.

Step #4

Rollout

Rollout

1–2 weeks

1–2 weeks

Guidelines, templates and the hand-off to whoever keeps it going.

Guidelines, templates and the hand-off to whoever keeps it going.

1–2 weeks

Guidelines, templates and the hand-off to whoever keeps it going.

Verified reviews

What our clients say

What our clients say

What our clients say

5.0

★★★★★

60+ reviews on Ratemark

  • Portrait of Dmytro Kravenko, Founder, Kontour Studios
    Kontour Studios logo

    “

    “

    “

    They gave our own studio the clarity we sell to clients. Enquiries tripled in a quarter.

    Dmytro Kravenko

    Founder, Kontour Studios

    Kyiv, UA

    Portrait of Lena Hofer, Founder, Danse Café
    Danse Café logo

    “

    “

    “

    They found one idea and put it on every cup, bag and menu. Our regulars started asking for the tote bags.

    Lena Hofer

    Founder, Danse Café

    Graz, AT

    Portrait of Clara Vidal, Founder, Move in Mallorca
    Move in Mallorca logo

    “

    “

    “

    They turned a long list of services into one calm journey. Clients arrive at the first call already knowing what they want.

    Clara Vidal

    Founder, Move in Mallorca

    Palma, ES

    Portrait of Hana Mori, Co-founder, Luma
    Luma logo

    “

    “

    “

    They made our data feel calm. People open Luma because it already knows what kind of day they’re having.

    Hana Mori

    Co-founder, Luma

    Tokyo, JP

    Portrait of Rosa Almeida, Head of Product, MyNotes
    MyNotes logo

    “

    “

    “

    They made our app feel calm. People open MyNotes to think now, not just to file things away.

    Rosa Almeida

    Head of Product, MyNotes

    Lisbon, PT

Kontour Studios lanyards
Kontour Studios lanyards
A couple on a sunny terrace in Mallorca
A couple on a sunny terrace in Mallorca
Danse Café takeaway cups
Danse Café takeaway cups
Luma wellness dashboard on a laptop
Luma wellness dashboard on a laptop
Jordan Ellis
Agencian team member
Agencian team member

+

You

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Ready to discuss your project with us?

Ready to discuss your project with us?

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