A Graz coffee house gets a brand that keeps its coffee in motion
Client
Industry
Services
Year
Timeline
About project
Danse Café is a specialty coffee house on Sporgasse in Graz, with its own roasting line, Matissian Brews. Agencian drew a mark from a single dancing line — inspired by Matisse’s cut-outs — and carried it through cups, bags, menus and a small website, so the brand moves the same way at the counter as it does on a phone on the tram.
2
38
8
How it went
Step #1
Step #2
Step #3
Step #4
The site, made for a quick look on the way in
Web hero: address, hours and one good photo
Challenges
A street full of cafés
Sporgasse has a coffee place every few doors; Danse had to be recognisable from across the street.
Café and roastery in one
The same brand had to sell a flat white at the counter and a 250 g bag of beans on the shelf.
Warm, not twee
Playful enough for a Matisse-inspired mark without sliding into a theme café.
What changed
2
×
retail bean sales in the first six months
38
%
more takeaway orders after launch
8
weeks from first sketch to opening day
One continuous line in the mark — it reads as a dancer, a pour of milk or a coffee ring, and customers see all three.
A single cobalt blue across cups, bags and menus, so every takeaway cup does the advertising.
Menus set like gallery labels: the item, what’s in it, the price. Nothing else to read at 7 am.
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You
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