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Every agency answers this with "it depends". That is true and useless, so here is the shape of the number and what actually moves it.
Scope beats seniority
A wordmark for a five-person startup and a wordmark for a company with three showrooms and a van fleet are the same craft and very different projects. What changes the price is the number of surfaces the identity has to live on.
Research is the optional half
Positioning work, interviews and market audits can double a budget. Sometimes they are essential; sometimes the founders already know the answer and need someone to draw it well.
Rollout is where budgets go missing
The identity is a few weeks. Applying it to packaging, signage, templates and a site is where the rest of the money and time goes — plan it as its own phase.
What we quote
A fixed price per scope, agreed before we start. If the scope changes, the number changes and we say so that week — never at the end.
Working on something like this? Tell us about it — we answer within a day.
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